Male Waxing Blog

Archive for the ‘SEO’ Category

I believe this may be the first course of its kind, and one that many in the health and beauty industry have been calling out for. It is a one day workshop that shows therapists how to make the most of our the Internet and their websites for building their client base.

Traditionally, in the days before the Internet clients would rely on word of mouth referrals, local listings such as Yellow Pages, or even newspaper adverts. As technology moved on so did how clients find therapists. For example when was the last time you were looking for a local business and the first place you turned was a telephone directory? It is more likely to be Google or another internet search engine.

A lot of therapists and salons will set up their own website, and that is great! But it is only a small part of the task – you need to get your website out there. Clients, and most importantly, potential clients need to be able to easily find your website when looking for a treatment.

But before you get onto that you need to spend some time looking at your website. They come in many styles, many layouts, and many colours and as with everything in life – many levels of quality. Your site must reflect your business and what you are trying to portray. If it doesn’t clients will be put off and won’t come to you for an appointment. Never underestimate the importance of a good website. And this is where the workshop starts, looking at your own website and doing a peer review so that you can get some independent feedback on the design and content.

The workshop aims to demystify the world of online advertising and Search Engine Optimisation. It is structured and designed to be taught without jargon and techno-babble, topics covered include:

• Website design – How to ensure a salons website appeals and gives a professional image
• Google Advertising – How to setup and run AdWords campaigns
• Facebook – Setting up a salon business page, how to use it to communicate with clients, including using Google Places
• Facebook Advertising – Paid advertising and how to get the best value for money
• How to use sites such as Groupon and Living Social to your advantage.
• Twitter, Blogs, YouTube Videos and online articles – how to use these to promote your salon

The workshop was developed after hearing too many stories of salon owners who had paid companies to run SEO or advertising campaigns. These companies often charging hundreds of pounds for work that a salon owner could do in a few hours a week at a fraction of the cost.

You can find out more about it within the Training section.