New Hydro 5 Razor from Schick

February 21st, 2010 |

Just when you thought the razor was fairly standard now, Shick – owned by Energizer (them of the bunnies) have come out with a “complete reinvention of the razor”.

A complete reinvention of the razor, the Schick Hydro results from years of testing and consumer collaboration, making it the most thoroughly researched product in the brand’s 87 year history.

Over this extensive development period, thousands of consumers provided their insights into the shaving experience and their feedback on prototypes, models and technologies. Consumer testers included men and women of all ages, from all walks of life, and with a wide range of sensitivity to adjustments in razor technologies.

“We had conversations with thousands of men, and what we heard, in short, was the shaving experience needed to be refreshed. They told us the potential for irritation kept them from feeling good during their shaves and that they wanted something that would refresh and rejuvenate them,” said Dan Kinton, senior brand manager for Schick. “With Schick Hydro, we knew that if we could create a shaving line that actually made men feel better, we’d be able to return shaving to its rightful place as a refreshing daily ritual. Our goal was to create a razor that gives back the hydration other razors take away.”